Hey Lucy,
Sorry for slow response
1. What does 'craft design' mean to you as a designer?
Craft design or 3 Dimensional design, is something we use occasionally as an image making method. We generally use this method when it's an appropriate response brief to the we've been given, although it's something we started experimenting with whilst at university as we've always been keen on a hand made aesthetic. It's a method that has developed and made a big impact on the design trade over the last couple of years.
2. Do you think there are certain elements which digital design cannot
capture, which craft design can? Could it be argued that craft design
has more value?
Well there's an inescapable sense in hand crafted imagery that someone has made it, giving it personality and character, which is sometimes absent in digital design. I'd find it hard to say either was more valuable than another though, as this depends on the use and application.
3. Do you think your style of craft design represents your personality?
I think it represents a tone we like to employ and to some extent, by extension our personality, but we work as a collective so don't have a personality as such, we more employ a collaborative visual language we have developed together.
4. What is your material of choice and if your could work with any
material what would it be?
Wood
5. Before you start designing do you normally have a visualized idea
of what the final outcome will look like?
To us that's part of the process of designing, we always attempt to visualise something before we invest time in creating it, just to make sure what we're creating will be right for the job at hand. Alot of the more scultural work we do in a commercial context, often references things we've created in our personal practice.
6. How long does it usually take to finish one project from start to
finish? What is the usual length of time you put aside for making the
sets?
The last set we created took 3 days, we were ambitious at the start thinking we could create something without having any idea of what we were attempting to make. We wanted the process to be completely organic and respond to the materials and space available. This didn't work but was a lesson learnt, we eventually took what we thought was successful from this process and formalised it a bit more. I suppose this contradicts my previous answer, but this was an unusual, experimental approach for us. We had put aside roughly 3 days anyway with a day either side to pick up the right materials & an extra day to make amends if necessary upon final inspection before the photographer came in to shoot it. The rest of our sets, which aren't that numerous really, not for the purposes of a print anyway, haven't had a specific amount of time dedicated to them, they took between a day and two I'd say.
7. What is the size & scale in which you work on when building a set?
Again the last set we built virtually filled a room, it was roughly 10 foot by 10 foot, so pretty large scale, but again the majority of sets have all been different scales for different purposes. The Man Alive poster for example was only created in small scale because we couldn't enter the venue beforehand to create a big version, so it was effectively a miniature model. We wanted to build a big version, as it was a night of music we were putting on and we had a camp fire theme, which we created in the venue on the night, the stage and venue was set up the same as the poster, but in real life.
8. For the final production, do you work in a team? Or take the project from start to finish on your own?
Production we work as a team, just the three of us Jay, Nic & Will, for the actual set, this is the case generally. We had a photographer and 3 helping hands for the final photoshoot.
Hope that helps,
Best,
jay
Nous Vous
Creative Studio
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