I WANT reply to my questions:

The creative director John Gilseman gave some good, thoughtful answers:

1. What does 'craft design' mean to you as a designer?

to be honest it's a process. the same as other process'. If it fits the brief then it's something I enjoy but it's not something that I am precious about. Good typography or strong graphic design are equally as important and as satisfying in there own ways.

2. Do you think there are certain elements which digital design cannot
capture, which craft design can? Could it be argued that craft design
has more value?

Yes i'd agree there are certain things that can't quite be captured when produced digitally but the same vice versa - hand made design can have a beautiful quality often more tactile than some digital design but I wouldn't argue that craft has more value than other techniques. It is a very big trend at the moment that has lasted, grown and evolved but the more craft design becomes the norm the more creatives will react against it for being too mainstream until it becomes passé. 

3. Do you think your style of craft design represents your personality?

I think my design reflects my personality yes, not purely the craft elements

4. What is your material of choice and if your could work with any
material what would it be?

I think wood, metal, fabric - i'd like to make chairs

5. Before you start designing do you normally have a visualized idea
of what the final outcome will look like?

Sometimes I have clear idea and sometimes absolutely no idea.

6. How long does it usually take to finish one project from start to
finish? What is the usual length of time you put aside for making the
sets?

It completely depends on the project and what's involved. The projects I work on do not have big budgets so they have to be quick. With a set it will be planned in advance, pitch sketches to a client and the shoot it in an afternoon. The smaller paper sets are pretty similar.

7. What is the size & scale in which you work on when building a set?

Smaller sets are as big as the plan chest I make them on - larger ones are lifesize

8. For the final production, do you work in a team? Or take the
project from start to finish on your own?

Often as a team as you need a group of people to make it happen quickly. Always nice to have lots of eyes and opinions too

Thank you for your time.

Lucy Gibson

http://www.lucygibson.com/

John Gilsenan

Director

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IWANT design Limited

Unit 8a

Huguenot Place

17a Heneage Street

London

E1 5LN

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+44 (0)20 7247 4200

+44 (0)7786 387 408

http://www.iwantdesign.co.uk

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