THINK! Satisitics

Children - pedestrians

The facts

• In 2007 on average 37 children under 16 were killed or seriously injured every week on roads in Great Britain
• Most children under 9 can't judge how fast vehicles are going or how far away they are
• The risk of a child pedestrian being involved in a road accident rises when they start school and then rises again when children start secondary school

THINK! Strategy for child pedestrians

Walking is good for children's health and fitness and we support parents who encourage their children to walk as much as possible.

But THINK! also takes child pedestrian safety very seriously. Over the years campaigns such as the Green Cross Code, Hedgehogs and regional Be Safe Be Seen activities have helped children to follow safety guidelines. More recently the Tales of the Road campaign using animated characters tells a series of cautionary tales each focusing on a different aspect of road safety. To view our campaigns please use the campaign tab above.  

Results

The Government has set a target to reduce the number of children killed or seriously injured on the road by 50 per cent by 2010, compared to the average number from 1994-1998.

By 2007 this figure had fallen by 55 per cent and we are working to cut numbers still further.

Taken from http://www.dft.gov.uk/think/focusareas/children/childpedestrians?page=Overview

Past Think! Advertisements:

Stefan Sagmeister

Combination of used body arts to display type and convey a message.

Could work well in the THINK road safety brief which I have just started ideas for, to display the facts and statistics of road safety for teenagers aged 11-16. It would appeal to children as it is visually engaging and if the right photographs were used it would target them directly and effectively.

Julian Valle

Collaboration with Sagamiester, nice idea which could be incorporated within my ideas for the Hugo Boss breif. Photograph taken in context within a natural environment. 

Mikey & Johny

Alice Guillier

Alice Guillier creates work with beautiful things and pop-ups and paper. Very simplistic, almost child like but the smooth clean cuts and geometric shapes adds depth to her designs. 

Something nice which i found

Not sure who designed this, but i liked it. Gave me an idea for a stadge set, using real objects and a mix of 3D hand crafted elements. Clean, crisp and minimal.

Again..Jullian Valle

DanseDance from Julien Vallée on Vimeo.


His works have progress and now instead of using all hand crafted elements in his stadged sets he animate them and sits within his sets interacting with the props to give a personal touch.

WE love fanatsy

We Love Fantasy - making of from Julien Vallée on Vimeo.
Again Julian Valle, Video documents the set up and initial preperation from start to finish for the shoot for the poster and branding for , 'We love Fantasy'. Intresting to see how he conducts his design practice and the people who help him create his sets.

Design Density

Nice combination of collage and type with vector illustartions in the background. The whole layout is what is partciularly engaging - with it being juggled and not orderly, all elements work exremely well together.

Jullian Valle

Not limiting himself to print, he uses the stylistic means of hand renderd graphic design to create art installations, motion graphics, animations and video designs. His playful graphics has gained him commissions and props from clients such as New York Times Magazine, MTV and Swatch to musicians like Kanye West.





Globo Logos from Julien Vallée on Vimeo.

Phwoar! His work is amazing! Combination of hand crafted 3D elements stadged the photographed with small snippets of text in the forground to contexulize the piece, adore it.

Very nice clear and minimal 3D type. May stylize my FMP header in a similar form. 

Jen Stark

Straks work influenced the proposal for the rosett design for the year book. The use of the spectrum colours and careful paper folds and layers built up to provide thickness and durability.


 However her work demonstartes far more patience and comitiment wiht her design practice - as each layer is carefully placed and built up equeal distance from one another to give a 3D black hole, if you will. Again a simple idea and resolution, however the time and effort which has been put into each design is meritably.

Michael Freimuth

Michael Freimuth is an art director, designer and illustrator based in New York City.  Creative Director for Chicago-based Proximity Magazine and the desgign journal Matériel.

His work is carefully condisered, what is appealing is his use of layout. He combines sucsessfuly minimal type and image. However the type of perfectly layed out and does not distract from the impact of the image. This is a technique which i need to develope and practice within my deisgn practice to contextulize my work and give meaning.

Alex Bec..again

Bec's use of geometrical typography is simiplistic and inspiring. Looking at the patterns he creates and negative space to  make  optical illustions. bec has only recently graduated from Brighton Uni and he already become widly known within the industry. Below is a poster designed for an exhibition in Berlin. I do not like the typeface chosen for the poster however the layout and colours chossen are effective. Combination of layering and gridded objects arranged. Nice

Maria and the Diamonds

New and upcoming artwork for the solo singer Maria and the Diamonds. What caught my eye was the use of hand painted effect of the typeography, very simple idea and varys the use of hand drawing the type. The deisgns are right up my street too wiht the combination of hand rendered type and photography.